# Postback Report

> Which tracker booked the sale.

Postback Report ranks affiliate tracking software for media buyers running Meta and Google direct response, judged on postbacks, cost and conversion API.

- Published by Postback Report.
- How these verdicts are reached: /methodology

Every page on this site is also available as markdown: append `.md` to any URL, or request
it with `Accept: text/markdown`. The whole site in one file is at https://new-ad-tracking-platforms-8bfe15.gtm.elasticfunnels.io/llms-full.txt.