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Affiliate tracking

Which tracker booked the sale.

The ad account and the affiliate network rarely report the same sale, and the tracker is the report that has to line them up.

The problem

Where the two reports disagree

You buy Meta or Google clicks into an offer. The ad account and the network disagree on the sale, and the tracker is what records the click, takes the postback, and can send that sale back so the next dollar follows the ad that paid.

The shortlist

  1. 1. RedTrack: best for included CAPI

    RedTrack is the pick if you want Meta and Google conversion API, and ad-spend sync, on the affiliate plan you start on. Read the RedTrack review.

  2. 2. ClickMagick: best for a visitor-capped account

    ClickMagick is the pick if the account is still small and you want CAPI inside a visitor allowance. Read the ClickMagick review.

  3. 3. Voluum: best for a million events

    Voluum is the pick if you already need a million events and traffic distribution, and you can work inside 20 active campaigns. Read the Voluum review.

The meter is the surprise. RedTrack counts an event as a click or a conversion, and bills past the monthly allowance. ClickMagick counts tracked visitors, and the entry plan is one ad account per platform. Voluum's entry plan includes up to a million events and 20 active campaigns, and its cost sync stays free only up to a small ad-spend allowance, then becomes its own subscription.

Pick by the cap you will hit first. A solo buyer on one Meta account and one Google account can start on the visitor cap. A buyer who already rotates many campaigns will feel a 20-campaign ceiling before they feel the event ceiling. Conversion API on the plan you pay for matters more than a longer feature list that starts two tiers up.

Start with a review

All reviews

included CAPI

RedTrack

RedTrack is the pick if you want Meta and Google conversion API, and ad-spend sync, on the affiliate plan you start on.

a visitor-capped account

ClickMagick

ClickMagick is the pick if the account is still small and you want CAPI inside a visitor allowance.

a million events

Voluum

Voluum is the pick if you already need a million events and traffic distribution, and you can work inside 20 active campaigns.

Why you can trust this

Read from the vendor page, then from people who stayed

Nadia Lindqvist writes the money pages. We read what long-term users report in public threads and review sites, check vendor documentation and pricing pages, and verify prices with each vendor before we write a verdict.

A price on this site comes from the vendor's pricing page, with the date stored on the row. A rank is an order, one job per tool, with the limit named beside the reason to pick it.

The standard is on how we research. Who signs the pages is on about and the masthead. How the links pay is on how we make money.

Where to go next

Ranking, reviews and pairs